Archive for April 2015

Aufgrund einer aktuellen Diskussion auf XING in der dortigen Marktforschungs- und Trendforschungsgruppe ein paar Gedanken zur herkömmlichen Marktforschungs-Methodik: Wie misst man die Meinung und Einstellung der Menschen am besten, wie gerade die “nicht-rationalen Indikatoren”? Gerade, weil wir durch Forschungen und belegte Erkenntnisse der letzten Jahre aus Behavioral […]

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Coca-Cola creates Milk anew and sells it for double Price of regular Milk

Coca-Cola creates Milk anew and sells it for double Price of regular Milk

Recently I discussed the new milk based product produced by Coca-Cola with Akanksha Vatwani (Seminal Research, Neu Delhi, India) changes in milk based drinks. She wrote: “Softdrink giant Coca-Cola claim to have “re-invented” milk with their new product- Fairlife. Fairlife is a lactose-free “super milk” that has […]

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Cynical Sensation-greedy News Media and Press – Germanwings, Miami, UK >> 2. April trendtalk

Cynical Sensation-greedy News Media and Press – Germanwings, Miami, UK >> 2. April trendtalk

Our topic of open trendtalk on 2. April on Future of Journalism, Press and News Media is in the air, and being discussed by many. Should you be in Hamburg, then join the event and discussion! To be critisized not only the way the news media reported […]

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