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Trends, Innovations

Evolutionary Future of Automotive and Mobility – Meet the leading Minds in Stuttgart

Evolutionary Future of Automotive and Mobility – Meet the leading Minds in Stuttgart

Stuttgart, Europe’s industrial automotive centre, will play host to the largest automotive tech event in 2015 – TU-Automotive Europe Conference & Exhibition (2-3 November, Stuttgarter Messe). The event brings together Europe’s biggest gathering of telematics, wireless, CE and automotive executives to discuss the connected car, future mobility […]

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How Future Religions influence Politics & Sciences – being supported by Behavioral Economics

How Future Religions influence Politics & Sciences – being supported by Behavioral Economics

Behavioral Economics might be utilized to promote religious influences on politics, media, marketing, science and education. What is religion in human societies – currently today and what has it been? It has been giving us values in social and ethical matters but also on political regards. Religious […]

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3 Steps to successful brands by using simple scientific trend insights

3 Steps to successful brands by using simple scientific trend insights

The road to success for products and brands can be classified into three steps. 1. Step: Weak Signal – one of many: Trends and innovations are starting as weak signals at the fringe of social groups (social, professional, cultural, technological, etc.). At this level the first action […]

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10 Gründe, warum Gruppen-Diskussionen in Trendforschung bis Marktforschung nicht tot sind

10 Gründe, warum Gruppen-Diskussionen in Trendforschung bis Marktforschung nicht tot sind

(English: see below) Heute morgen kam aus unserem professionellen Netzwerk die Frage, ob denn das Forschungs-Format der Gruppendiskussion in Trendforschung bis Marktforschung “noch relevant” sei – gerade weil ja dieses Format schon so alt sei. Meine Antwort: Ja, auf jeden Fall. Warum? Hier die Begründung: Wenn wir […]

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How Highly Sensitives can help solving global tasks for us Humans – Thoughts to discuss on #HSP and Society

How Highly Sensitives can help solving global tasks for us Humans – Thoughts to discuss on #HSP and Society

We don’t know what we’re doing. Do we? We are humans. In fact we are reasonably fancy in doing things and stuff that we don’t understand in their consequences. We are biologically blocked from deeper insights (proven by sciences as Behavioral Economics, neuro sciences, etc.). And the […]

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Mankind’s future – Open source values sustainable to control exponential even destructive growth

Mankind’s future – Open source values sustainable to control exponential even destructive growth

Our world is growing and evolving to become increasingly totally connected and interwoven. But opinions differ heavily on how this connected growth is best made: by total control or by a kind of open source swarmnet to get the best solutions. The potential and target: An optimal […]

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Aufgrund einer aktuellen Diskussion auf XING in der dortigen Marktforschungs- und Trendforschungsgruppe ein paar Gedanken zur herkömmlichen Marktforschungs-Methodik: Wie misst man die Meinung und Einstellung der Menschen am besten, wie gerade die “nicht-rationalen Indikatoren”? Gerade, weil wir durch Forschungen und belegte Erkenntnisse der letzten Jahre aus Behavioral […]

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Coca-Cola creates Milk anew and sells it for double Price of regular Milk

Coca-Cola creates Milk anew and sells it for double Price of regular Milk

Recently I discussed the new milk based product produced by Coca-Cola with Akanksha Vatwani (Seminal Research, Neu Delhi, India) changes in milk based drinks. She wrote: “Softdrink giant Coca-Cola claim to have “re-invented” milk with their new product- Fairlife. Fairlife is a lactose-free “super milk” that has […]

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Cynical Sensation-greedy News Media and Press – Germanwings, Miami, UK >> 2. April trendtalk

Cynical Sensation-greedy News Media and Press – Germanwings, Miami, UK >> 2. April trendtalk

Our topic of open trendtalk on 2. April on Future of Journalism, Press and News Media is in the air, and being discussed by many. Should you be in Hamburg, then join the event and discussion! To be critisized not only the way the news media reported […]

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The Craft of Beer – Cheers to self made!

Check in to our Craft Beer trendtalk on 5th of March at Salon of Haus73 in Hamburg! Lets discuss Craft Beer Trends together with experts! Entry is free, participation on craft beer testing is possible. Just book your places here

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